Blogs about Digital Marketing are an ideal source for staying up to date on the latest developments and learn new insights about all sorts of marketing topics. A good marketing blog offers in-depth analyses, how to guides, industry trends, handy statistics insights, strategy papers, the best tools for the marketing professional and much more.

The only problem is that there are a lot of digital marketing blogs out there and they are all screaming for your attention. It is estimated that there are more than 440 million blogs worldwide, and about 2 million blog posts are written every day. Luckily, not all of them write about marketing, but you get the idea right?

So which Digital Marketing Blogs are successful in providing the information you need and how can you find them? You can do a google search and search for the best Digital Marketing Blogs, but then you get hundreds of “Best of Lists” in front of you, so that doesn’t help a lot either unless you want to spend a full day going through all those lists. Well, that is exactly what we did! We searched for 50 “Best of Lists” highlighting the most recommended Digital Marketing Blogs, selected and combined the 20 most valuable “Best of Lists” and earmarked and ranked what Blogs about Digital Marketing keep up appearing on most of those recently published lists. From a total of 163 Digital Marketing Blogs compared, reviewed and ranked, here are the 20 Best Digital Marketing Blogs around.

As we are a small business ourselves, we use this list as well for educating and inspiring our minds and for optimizing our Consultants 500 platform, on which you can also find and search for Digital Marketing Experts. If you are a Digital Marketing Expert yourself, you can always create a free profile on our Platform if you want to. It only takes a few minutes and no credit card is needed for opening doors to new opportunities. It’s all up to you. See here how it works.

Top 20 Digital Marketing Blogs to Follow

  1. Content Marketing Institute: Content Marketing –Listed 10 out of 20 times, is our top recommendation. This is one of the best digital marketing blogs where its readers can find original content marketing research like trends, budgets, and content marketing industry’s benchmarks. It features content about blogging best practices, storytelling, and content strategy.  CMI has many different writers that offer expert tips and analysis, with a new article every day, even on weekends and holidays.
  2. HubSpot – Listed 12 out of 20 times, Hubspot is known for starting the inbound marketing movement, and they are considered for giants in the marketing universe. It is a high-quality marketing blog filled with insights and tips and presents a great example of content that delivers value to its users and target customers alike. Hubspot has three blogs: marketing, sales, and agency— each targeted to a slightly different audience.
  3. The Moz Blog – Listed 13 out of 20 times. Another well-known blog. Some of the latest articles are about: (i) How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday, (ii) How to Build the Right Content Marketing Strategy for SEO Growth, and (iii) The Local SEO Holiday Checklist – You Could Even Say It Glows.
  4. Buffer Blog – Listed 9 out of 20 times, is one of the most popular blogs on digital marketing as the content is topical, useful, and fascinating. With Buffer blog, its readers can know the best ways to drive traffic and increase fan engagement.
  5. KISSMetrics – Listed 11 out of 20 times. Amongst others, they bring you beautifully created infographics that contain the latest digital marketing tests, studies, and statistics.
  6. Social Media Examiner: Social Media – Listed 10 out of 20 times, offers everything needed for social media strategy. Readers can find advice on social media platforms like YouTube, Facebook, Twitter, Pinterest, Instagram, Google+, Snapchat, and more. Browsing and following this digital marketing blog helps formulate an effective social media strategy for different channels. The articles and posts include case studies, podcasts, review of the latest industry research, and expert interviews along with the latest social media updates & news.  This is a blog to bookmark for anyone implementing social media marketing.
  7. Convince and Convert – Listed 12 out of 20 times, offers great insights into conversions from content marketing. An essential read for marketers where social media and content marketing matters more than ever. This internet marketing blog offers a variety of resources including e-books, books, podcast, blog, and website. Each of the articles is precise and simple that gets to the point of what they are discussing while still remaining informative and insightful.
  8. Copyblogger – Listed 9 out of 20 times, talks about content marketing and copywriting. This is one of the best digital marketing blogs for anyone who wishes to build a thoroughly content marketing strategy.
  9. Marketing Land – Listed 4 out of 20 times. If you are keen on knowing new things about the digital marketing industry then Marketing Land is one of the best digital marketing blogs. In their Research section, you can find detailed analyses about items like: (i) MarTech Intelligence Report Enterprise Digital Personalization Tools: A Marketer’s Guide, (ii) B2B Marketing Automation Platforms: A Marketer’s Guide, and (iii) Enterprise Local Marketing Automation Platforms: A Marketer’s Guide.
  10. Seth Godin – Listed 6 out of 20 times, Seth Godin is the best-selling author and marketing expert who writes on marketing, leadership, change, and spreading new ideas. His blog features short, highly digestible posts, frequently diving into marketing life lessons that would benefit marketers of any age or skill level. He takes a very different approach than the rest of the field and the only way to find out what that approach is is by just visiting his site.
  11. Search Engine Land – Listed 5 out of 20 times. This is actually a suite of some of the best marketing blogs that address all aspects of digital marketing. For many, this blog represents the gold standard in online marketing analysis and insights. Example posts covered these topics: (i) The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes, (ii) How to steal the competition’s best keywords: A 3-step guide, (iii) Google adds new features to its job listings search tool released earlier this year.
  12. Occam’s Razor – Listed 5 out of 20 times. Another great blog with a slightly different approach than the other players around. Example posts include (i) Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan, (ii) Stop All Social Media Activity (Organic) | Solve For A Profitable Reality, (iii) Artificial Intelligence: Implications On Marketing, Analytics, And You.
  13. Econsultancy – Listed 7 out of 20 times, brings online marketing news and analysis stories that are quoted elsewhere often. This is one of the top digital marketing blogs that covers all the aspects of internet marketing and even more specific niche industries. They offer practical advice for marketers along with innovative trends. It is also a good place to find current online marketing stats.
  14. MarketingProfs – Listed 6 out of 20 times. Their content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. Example publications include: (i) Learn From Google: The Five Traits of Successful Teams at Google, (ii) The Characteristics of Highly Shared Infographics, (iii) Influencers’ Top Social Networks for 2018.
  15. Top Rank Marketing – Listed 6 out of 20 times, is an authoritative source and has always ranked as one of the best marketing blogs because it has been ahead of the curve and a mainstay for years. Some of their latest posts are about: (i) How B2B Brands are Getting Creative on Twitter with 280 Characters, (ii) Do You Really Need Another Blog Post? Why Content Marketing Needs More Flexibility, and (iii) Report: What Marketers Need to Know About the ‘State of Video Marketing’.
  16. Unbounce – Listed 6 out of 20 times, The Unbounce blog features great content about building optimized web pages that convert site traffic. Subscribers to this blog are mainly looking to increase conversions and need genuinely helpful content. Example posts include: (i) Get Custom Advice For Boosting Your Conversions With Unbounce’s New Landing Page Analyzer, (ii) Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look, and (iii) These Are the PPC Metrics That Actually Matter.
  17. Sprout Social Insights – Listed 5 out of 20 times. Another player that has been around for a long time. Recent publications are about: (i) Introducing Sprout Listeners: Marketing Insights, Straight From the Source, (ii) 179 Content Marketing Tools & Resources to Bookmark, (iii) 10 Social Media Branding Strategies Every Business Should Follow.
  18. Duct Tape Marketing – Listed 7 out of 20 times. Another great resource for all your digital marketing questions. Some of their popular publications are about: (i) The Ultimate Guide to Small Business Keyword Research, (ii) The Biggest Marketing Challenges for Small Businesses, and (iii) SEO Isn’t Dead, It’s Simply Hiding.
  19. Hootsuite – Listed 4 out of 20 times. Like Buffer, Hootsuite is a very handy tool to help schedule and monitor all of your social media activities. They also have been around for a while so they should know what they are talking about. Their latest trending posts are about: (i) How to Get More Facebook Likes: 10 Tactics That Actually Work, (ii) 40+ Useful PC Keyboard Shortcuts for Social Media Pros, and (iii) How to Advertise on Facebook: The Complete Guide.
  20. {grow} – Listed 5 out of 20 times, is a community to help businesses grow, from influencer Mark Schaefer, a renowned marketing and social media strategist and sought-after speaker at digital marketing workshops. Recent posts included: (i) The key decision in influencer outreach and why everyone is missing it, (ii) The business case for content marketing consistency, and (iii) How I make money: My 18 sources of online revenue.

Our Favorite
Digital Marketing Blogs

We are a small business with limited resources and we operate an online platform with a 100% online focus. Therefore we use/have used quite a number of the listed blogs ourselves for deepening our knowledge, obtaining new ideas and optimizing our platform.

Some of our favorite blogs with a strong Digital Marketing focus are the Content Marketing Institute, the Moz Blogs.

The Content Marketing Institute understands that Content is King and they have tons of high-quality resources related to all aspects of Content Marketing. They cover the whole spectrum of Content Creation, Content Promotion and Content Conversion whereby all articles are of exceptionally high quality.

What the Content Marketing Institute is for Content Marketing is the Moz Blog for SEO. Content Marketing and SEO are the backbones of Digital Marketing and both are highly interrelated. The Moz Blog covers all aspects of SEO and especially their Whiteboard Friday sessions invaluable. From an SEO tool perspective, we favor Ahrefs above Moz by the way but that is another story.

Do You Have Any Tips for Your Favorite
Digital Marketing Blogs?

Want to share your favorite Digital Marketing Blogs? Just do the following:

Later on, we will share the results via Knowledge Resources, so you can quickly find the best Digital Marketing Blogs as suggested by our users and visitors.

Best Digital Marketing Books
for Further Learning

Books about Digital Marketing offer another great way of learning more in-depth aspects of Digital Marketing and at a much lower price than taking, for example, a specialist Digital Marketing Course. By reading a book, you consume a huge amount of research in a relatively short amount of time, and it is one of the best ways to improve your Digital Marketing knowledge and skills. Here are some very popular Digital Marketing Books that are considered as one of the best ones to read for further improving your Digital Marketing skills:

  1. Digital Marketing for Dummies | by Ryan Deiss and Russ Hennesberry
  2. The 22 Immutable Laws Of Marketing | by Al Ries and Jack Trout
  3. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World | by Gary Vaynerchuk
  4. Permission Marketing: Turning Strangers into Friends and Friends into Customers | by Seth Godin
  5. Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You | by John Hall

Best Digital Marketing Tools
for Optimizing Your Online Efforts

There are a lot of Digital Marketing Tools in the market to help you and to optimize your Digital Marketing efforts. Therefore, these Digital Marketing Tools might also interest you as we did another research for Best Digital Marketing Tools in the same way as we did for Best Digital Marketing Blogs. These Top 20 of Best Digital Marketing Tools keep appearing on all lists of Best Digital Marketing Tools to follow, and here are the top 5:

#1. BuzzSumo / Twitter
Listed 13 out of 20 times. Helping you create & amplify content. View the most shared content & influencers for any topic or site. Content strategy, outreach & competitive research.

Handy Resources:
Features Overview: BuzzSumo
Guide: BuzzSumo
Their Blog
Pricing: Monthly Membership (From USD 79)
User Reviews

#2. Google Analytics / Twitter
Listed 13 out of 20 times. Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.

Handy Resources:
Features Overview: Google Analytics
Guide: Google Analytics
Google Analytics Academy
Their Blog
Pricing: Free
User Reviews

#3. MailChimp / Twitter
Listed 11 out of 20 times. Our all-in-one Marketing Platform that puts your audience at the heart of your marketing. With MailChimp, you can promote your business across email, social, landing pages, postcards, and more — all from a single platform.

Handy Resources:
Features Overview: MailChimp
Guide: MailChimp
Their Blog
Pricing: Free Version & Monthly Membership (From USD 9.99)
User Reviews

#4. Buffer / Twitter
Listed 10 out of 20 times. Buffer is an intuitive, streamlined social media management tool trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. 

Features Overview: Buffer
Guide: Buffer
Their Blog
Pricing: Monthly Membership (From USD 12 billed annually)
User Reviews

#5. Ahrefs / Twitter
Listed 10 out of 20 times. Ahrefs is known as the world’s largest index of live backlinks and the ultimate website analysis toolset that is trusted by thousands of SEOs and Integrated Marketing Professionals worldwide.

Handy Resources:
Features Overview: Ahrefs
Guide: Ahrefs
Their Blog
Pricing: Monthly Membership (From USD 99)
User Reviews

Favorite Online Courses for
Digital Marketing

Another great way for improving your Digital Marketing skills is via an online course. These 5 Online Digital Marketing Courses are considered as the most favorite online courses to further improve your Digital Marketing knowledge:

  1. Google Online Marketing Challenge –Listed 6 out of 20 times, is an online course with modules covering introductory digital marketing, search engine marketing, search advertising, display advertising, mobile, social, analytics, and video, making it one of the more comprehensive courses for beginners. This digital marketing course comes jam-packed with video tutorials on everything from SEM, social networks, AdWords, mobile strategy, video marketing and so much more. However, it’s also unique in that Google gives learners a $250 AdWords budget to use over a three-week period, to run an online advertising campaign for a business or not-for-profit.
  2. Hubspot’s Inbound Marketing Training Program and Certification – Listed 11 out of 20 times. HubSpot is a marketing automation system used by many in the digital marketing world. While their software makes them money, it’s HubSpot’s educational content that makes them stand out from the crowd. In the Hubspot Academy, you can watch the videos at your own pace and when you complete all the courses you can take an Inbound Marketing Certification Exam to get a certificate from Hubspot. The Inbound Certification, Email Marketing course, Inbound Sales, Content Marketing, Growth-Driven Design, and HubSpot Design course will give you a very solid foundation in digital marketing at no cost!
  3. Lynda.com’s Marketing Tutorials – Listed 5 out of 20 times. From tutorials in design to shooting video even to developing websites – there are tens of thousands of videos to teach you a new skill. There are 3516 video tutorials in their digital marketing course offerings. You can learn everything from email marketing to highly targeted pay-per-click campaigns in Google Adwords. Their marketing courses help you master traditional marketing skills and the latest digital tools and techniques—learn everything from branding and public relations to SEO, PPC, web analytics, and social media marketing.
  4. Alison Free Diploma in E-Business – Listed 6 out of 20 times. Alison is a massive online learning community of more than six million registered users, with standards-based and certified courses offered absolutely free of charge. Developed by free online courses pioneer Mike Feerick, Alison was founded in 2007 and was the first MOOC (massive online open course) provider. The course covers Facebook and Twitter, as well as blogging and podcasts. It teaches you about the correct image sizes and types of images you should use in social media campaigns. It also teaches you the basics of affiliate marketing, and so much more.
  5. Google Analytics Academy – Listed 8 out of 20 times. One of the most critical parts of digital marketing is interpreting data and making an informed decision on the next best step. You can’t do that without analytics. Google Analytics is close to the most comprehensive analytics tool that’s free. Google offers free education in the Analytics Academy, combining videos with activities. Complete the courses and you can take the test for the Google Analytics Individual Qualification (GAIQ). Technically, it’s a qualification, not a certification. But it’s not time consuming or expensive. The education is excellent and few job seekers do it.

More Resources Related to
Digital Marketing

As you know there are tons of Digital Marketing resources available on the internet: Blog, Books, Tools, Online Courses to name a few. We have tried to find the most favorite resources around in each category.  However, there are even other great ways to stay up to date with the latest Digital Marketing trends and developments.

Q&A: Marketing Knowledge Sharing 
Via our Marketing Community Forum, Professionals and Clients can share knowledge by having Q&A conversations about typical business issues or best practices about Marketing. Here you can share your Marketing Knowledge, rank answers by how valuable they are, or just read and follow any Marketing topic you want, and get noticed when new contributions are made to discussions you follow.

Latest Sector News for Digital Marketing: Aggregated Marketing News
Via our Marketing Briefing Room, the Top Digital Marketing Resources on the web are followed, which includes the Top 3 Blogs listed above, and only the most shared content is shown. You can filter all the content for the last 24 hours, 3 days, 1 week, 1 month, 3 months, etc so you can easily find and stay up to date with the latest Digital Marketing developments.

Other Briefing Rooms:
All Latest Sector News Briefing Rooms
Entrepreneurship, Technology, Freelance, and Professional Services

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How we Established the
Best Digital Marketing Blogs List

  • We made a list of 50 posts that we recently published about “Best Digital Marketing Blogs” to follow.
  • From this list of 50 posts, we selected the top 20 that seem most valuable to our readers and users.
  • We combined the 20 lists about “Best Digital Marketing Blogs” and earmarked all individual blogs that were on those lists.
  • When a blog was ranked as number 1, it got 1 point, and when it was ranked 2nd, it got 2 points, etc.
  • When no particular ranking was applied to a certain list, then each listed blog got the same points.
  • To be included in the final list a blog should be listed for a minimal number of times.
  • More weight was assigned to blogs which were explicitly listed more times than other blogs.
  • All lists were summed up, and the Digital Marketing Blog with the lowest number was ranked 1, 2, 3, etc.
  • This resulted in the final “Top 20 Digital Marketing Blogs” that are followed by many digital marketing experts and other people who want to learn more about marketing in today’s digital world. 

Sources Used

The 20 “Best of Lists” used for our research are:

  1. 16 Top Marketing Blogs and Publications You Need to Be Following
  2. Best 20 Digital Marketing Blogs you Should Start Following Today
  3. Top 25 Digital Marketing Blogs You Must Follow To Stay Competitive
  4. Top 16 Marketing Blogs to Follow in 2016
  5. Top Marketing Blogs You Should Be Reading
  6. The 127 Best Marketing Blogs to Follow [+Twitter List]
  7. The TOP 100 Must-Read Internet Marketing Blogs
  8. Content Marketing Blogs: The Ultimate List
  9. 100 Top Digital Marketing Blogs (Worth Following)
  10. Best SEO & Content Marketing Blogs to Follow in 2015
  11. Top 11 Digital Marketing Blogs That You Should Follow
  12. The Best Digital Marketing Blogs To Read In 2017
  13. The Top 6 Digital Marketing Blogs Every Business Should Bookmark
  14. My Top 33 Digital Marketing Blogs
  15. A Cornucopia of Content Marketing Inspiration
  16. 25 Digital Marketing News Sources You NEED to Be Reading
  17. The Best Digital Marketing Blogs To Read In 2016
  18. Top 50 Marketing Blogs of 2016
  19. Top 100 B2B Marketing Blogs for BtoB Marketers
  20. Top 25 Must-Read Online Marketing Blogs for 2015